June 12, 2010

How to Turn Good Design into Great Design

From the HOW Design Conference session by Cameron Moll:

good: necessity; great: passion
good: influence; great: inspiration
good: creative drive; great: creative pause
good: solutions; great: problems
good: give up; great: keep believing

Challenge yourself. Eustress is positive stress (opposite of distress). Follow your passion and finish what you start. Create opportunities to earn inspiration (travel, museums, music), and a method to capture it (sketchbook, camera, blog). "Creative pause" is a shift away from being fully engaged to disengaged. It allows space for subconscious mind to work.

The solution you create is only as strong as the problem you define. Ask the right questions.

Reduction vs. organization: beyond simplicity is visual hierarchy. Once information is reduced to its essential elements, it still must be organized.

Sometimes you have to blur your eyes to see more clearly. (See the big picture.)

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