November 29, 2008

Rhythm

Rhythm is created by repeating elements at regular intervals. We all know what rhythm means in music. Expand the definition to include the windows on a building, the running heads in a book, or the veins in a leaf. A solid back beat gives structure to a composition. It can be strong or subtle, regular or rubato.

Graphic designers are familiar with the grid—an invisible framework that lends structure to a page. The underlying grid keeps the elements from devolving into chaos. Rhythm is like the grid, but perceptible. A rhythmic structure provides order and predictability. Once the audience feels the pulse, they move with the flow. It pulls your audience along.

Rhythm can take the spotlight, too, as in a drum solo. Repeating objects, shapes, or sounds can make a powerful impact. You can also have layers of rhythm for added interest and depth.

When your creative work seems shapeless, what you may be lacking is rhythm.

November 23, 2008

Contrast

The most effective way to draw attention to something is to contrast it with something else. A dark object looks even darker against a white background. A sweet passage of music sounds even sweeter when it follows cacophony. Including contrast in your work also keeps your audience interested. By avoiding monotony, their interest will not flag. The unexpected is fun for people to experience.

Contrast creates a strong message that is hard to ignore. We instinctively notice anything that stands out from its surrounding environment. Use this to your advantage when you want to communicate something powerful. Use contrast when your message will compete with others, when you want to reach the most people, and when they aren't necessarily receptive. Advertising is a realm where you will see the principle of contrast used almost universally.

When your piece has the blahs, what you are probably lacking is contrast.

November 15, 2008

Creativity and Parkinson’s Disease

From the Parkinson's Disease Foundation website:
“Do you find that creative activities such as painting, drawing, dancing, singing, making jewelry or playing an instrument actually ease your Parkinson’s disease (PD) symptoms? You are not alone in your experience. Many people with PD report that creative endeavors temporarily relieve their symptoms.”