April 21, 2012

How to Be Creative

from the Wall Street Journal article by Jonah Lehrer

Recent research into the creative process reveal some "hacks" for how to achieve that elusive eureka moment. The characteristic that most creative people share is not genetic, but environmental. Creative types hang around with a diverse set of people. They are also curious about many things and pursue their interests with passion. Creative insight occurs when one "connects the dots" between different subjects.

Most innovation comes not from experts, but newcomers to the field. A fresh perspective is not limited by tradition or habit.

The right state of mind also contributes to creative breakthroughs. Being relaxed, having fun, laughing, even getting a little intoxicated, all increase creative problem solving. Daydreaming and that twilight state between sleep and wakefulness are moments ripe for creativity.

Getting outside of your workspace is important. A short trip to the coffee shop or library will increase your creativity. Traveling the world and exposing yourself to other cultures will supercharge your creativity.

Finally, a playful spirit is essential. Having the mind of a child and getting deep pleasure out of your work is extremely conducive to creativity.