From the HOW Design Conference session by Eleanor Grosch:
What do you like? Who are you? What are your early influences? What were you attracted to from a young age? Whose work do you admire?
Follow your instincts, and research what you find. You can work in a style that others are working (have worked) in. You can't help but bring something unique and individual to the style. Visual art has a limited vocabulary, it's all about how you express yourself.
As you gain notoriety, you will acquire imitators and detractors. Don't be threatened by imitators. Keep growing, keep your art fresh. Don't respond to detractors. That only encourages them.
Practice, practice, practice, to refine you style.
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