From the HOW Design Conference Session by Matthew Loyd.
To create something desirable, feasible, and viable, use:
Empathy—think about the client or end user
Creativity—solve a unique problem
Rationality—the idea must be strategic and defensible
BEST IDEA: the one-page brand
Summarize your brand on a single page: culture, values, mission, promise, experience, attitude. Write a cocktail speech. Identify your competition and advocates. Define your goals.
Permeate design thinking deep into the organization (or community) with the principles of authenticity, integrity, and innovation. Non-designers see the world differently. To teach design thinking: learn, listen, then act.
GOOD POINT: A social mission requires social media. If there is no social mission, no need for social media.
Step back. Begin anew each day. Each moment has its own unique possibilities. Even dull and rote tasks can be made fresh by inserting strategic design thinking. How does everything tie into your one-page plan?
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