From the HOW Design Conference panel discussion with Peleg Top, Rochelle Selzer, Kevin McConkey, and Shannon Carter
Be prepared for opportunities by constantly upgrading your skills.
Money = Respect. Ask for money, be prepared to walk away if it is not enough. Charge more money to get more respect. Be an investment, not an expense. Be able to show that your work makes money for your clients.
Narrow your market focus. Know what types of people and businesses you want to work with. Look for potential. Build relationships. Make a human connection.
Get the client excited by showing what is possible. Use your own voice and passion. Be real.
Keep in mind that you get paid for thinking, not for producing. You can be a designer without doing the production.
Hire well and wisely. Be a leader, not a manager.
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