After the execution phase of the creative process, you need feedback. Even if you have been asking for and incorporating feedback all along, the final critique is a milestone. You will have one or several comprehensive models, and perhaps variations on each of those. Now you present them to the client or patron. If this is a personal project, you step back and look at your work with detachment. Every comment or suggestion should be taken seriously, even though your tendency is to defend your work.
So many outcomes are possible at this point. You might get approval to go ahead, proceed with changes, or get sent "back to the drawing board." The most demoralizing is to have your idea picked apart and watered down so much that it no longer resembles the vision you had in the beginning. This is very common when dealing with a committee. Everyone has different taste, some people just don't get it, and everyone wants to weigh in with a suggestion in order to feel they have contributed. You can avoid this fate by insisting on having one person with the executive authority to approve your project before you agree to take it on.
Nevertheless, you now have some concerns to address. Although frustrating, this is a chance to take your work to a higher level. If you can determine the underlying goal behind a specific suggestion, you as the artist will likely have a better way to achieve it.
Next, you throw yourself into the finished piece. You incorporate the best of the ideas, find better ways to accomplish goals, and disregard suggestions that will weaken the piece (getting approval if necessary). All of your work and play comes to fruition in the unveiling to the client, patron, or the public.
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