Rhythm

Rhythm is created by repeating elements at regular intervals. We all know what rhythm means in music. Expand the definition to include the windows on a building, the running heads in a book, or the veins in a leaf. A solid back beat gives structure to a composition. It can be strong or subtle, regular or rubato.

Graphic designers are familiar with the grid—an invisible framework that lends structure to a page. The underlying grid keeps the elements from devolving into chaos. Rhythm is like the grid, but perceptible. A rhythmic structure provides order and predictability. Once the audience feels the pulse, they move with the flow. It pulls your audience along.

Rhythm can take the spotlight, too, as in a drum solo. Repeating objects, shapes, or sounds can make a powerful impact. You can also have layers of rhythm for added interest and depth.

When your creative work seems shapeless, what you may be lacking is rhythm.