The most effective way to draw attention to something is to contrast it with something else. A dark object looks even darker against a white background. A sweet passage of music sounds even sweeter when it follows cacophony. Including contrast in your work also keeps your audience interested. By avoiding monotony, their interest will not flag. The unexpected is fun for people to experience.
Contrast creates a strong message that is hard to ignore. We instinctively notice anything that stands out from its surrounding environment. Use this to your advantage when you want to communicate something powerful. Use contrast when your message will compete with others, when you want to reach the most people, and when they aren't necessarily receptive. Advertising is a realm where you will see the principle of contrast used almost universally.
When your piece has the blahs, what you are probably lacking is contrast.
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