Basic Design Principles

Whether you're writing music, painting, or designing a building, remember these fundamental principles:

• contrast
• unity
• rhythm
• texture
• line
• color
• balance: symmetrical or asymmetrical
• emphasis
• shape: 2D or 3D
• depth
• motion
  

The 5-Step Creative Process

1. research
2. generate
3. incubate
4. execute
5. refine

Why be creative?

Creative thinking can:

• overcome obstacles
• resolve conflict
• give you a competitive advantage at work
• encourage personal growth
• brighten your outlook
• make life interesting

What is creativity?

"The ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination."

Based on the Random House Unabridged Dictionary, © Random House, Inc. 2006